We Are Greater Than I

Putting Samsung and surfing in the same video or even sentence and most surfers will cringe. Hell, we cringed when they sponsored the WCT. Its not that we are against Samsung at all, but when any corporation tries to involve surfing in anything (see Surfer Dude as an example) it only cheapens surfing. However, Samsung has changed this mindset with a simple video with a powerful message…


There are many life lessons that surfing teaches us on a day to day basis but what Samsung has done is put it in a way that the non surfer will understand in five simple words. “We are greater than I.”


The backstory, via the YouTube description: “Created in partnership with the World Surf League, this story takes us through the mind of the whole surfing community. It shows how we are all connected, intrinsically co-dependent, and tied together for better and for worse. The film features pro surfers Gabriel Medina, Mick Fanning, Sally Fitzgibbons and Malia Manuel, along with a combination of individuals, who define what surfing is and will be. No individualism here, no ego, no celebration of one hero. In surf, as in technology, one cannot reach the next level alone. Without the people around us, without “We”, without “Us”, “I” is nothing. Together, we make each other better. Together, we push, we inspire, we challenge and redefine each other. We Are Greater Than I.”


Read full article at: The Inertia